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"Individuality: advanced features, precision engineering and couture style in a choice of elegant colors – as individual as you are. This is the blurb for the new Motorola Razr, a new breed of mobile phone flying off the shelves. When mobile were once marketed as a high tech device, a feature rich tool Smart, the new trend is for mobile fashion. Major mobile phone manufacturers are now offering seasonal collections, joint-venturing with well known fashion designers, and emphasizing aesthetic features when marketing their products. Indeed, some companies reduce their technical peculiarities still utilities, offering phones simpler but more contoured, form over function. Somewhere along the path of evolution of cell phones, the device has reached the point where it no longer considered a gadget, available only for the privileged few with money and / or technical expertise, but a simple piece of equipment not unlike a wristwatch. For handset manufacturers, there is no interest in trying to out-tech the competition. Technology has reached a stasis, cell phones are reliable, small, WAP, contain numerous clocks and alarms, high-resolution cameras and MP3 players. And if this is some radical change in the silicon chip, current technology can not after only minor improvements. For manufacturers the question is how to continue to add value to their products for consumers, it is a matter of choice. A report produced by ARCchart offers an overview of this new trend: "For consumers face with a range of devices apparently identical from a technical perspective, the aesthetics of a device can generate an emotional response to which they attribute value and for which they pay a premium.

The rise of the fashion phone is inextricably linked to the consumer's willingness to differentiate themselves from other consumers. The pursuit of individuality seems to be a priority, at least that's what companies like Motorola believe. The dizzying growth of the industry side of mobile content to consumers concerned with personalizing their mobiles. The refrain, "Make yourself" is the sale of ringtones, wallpapers, phone charms and decorative cases, now it the sale of fashion phones. Increasingly, it seems, what we own defines us. Despite capitalizing on the trend at the speed of lightning, phone manufacturers are not the prophets personalization, the tendency to personalize and fashion phones is consumer driven. In China, where mobile phone saturation is high, it is possible to see phones worn on the wrist in cases of handmade lace, or covered with stickers pop stars and smiley faces. In Japan, the omnipresent Hello Kitty Dangles every schoolgirl phone. These small aesthetic additions are intended to reveal something about the owner of the phone. A Samsung cell phone sporting an image of Diane von Furstenberg serves a similar purpose. As the telephone Roberto Cavali, or the phone Anna Sui. "Cell phones have become a ubiquitous accessory – every woman has a mobile phone at his side. I wanted something that makes a statement with a signature Look, "said Ms. Sui on her website. Make a statement is expensive, the designer's name on a phone increases its value from several hundred dollars. This is not a tool of high technology, it is a prop designer.

Not surprisingly, engineers like Bill Schweber wondering who stole their glory. "Engineers do design, and by this we mean the hard and slogging work together to make integrated circuits and software and resolving power, mechanical, thermal, display, format, protocol, and packaging problems. Then a celebrity comes along and takes all this hard work, puts on a new case or shell, can be littered with crystals or flakes, and takes much of the credit. Once again, engineers do the work and receive no recognition. "Recently, Nokia has initiated a project with the design firm of Schulz and Webb, to explore the possibilities of customized phones. Schulz and Webb blog describes the project as "looking at how personalization of Nokia phones can change the meaning or cultural impact. Making large scale is inevitably away from the specific social context of use. Once we bring the manufacturing in the short term, however, the motive may be more culturally located. "Nokia has done, at least, the inevitable paradox of mobile personalization. At the end of the day, the mobile phone in your hand is mass production clone.

About the Author:

Emily Sims is the beautiful and talented ringtones queen at foovely. She also keeps a popular blog.

Article Source: ArticlesBase.com – Cell Phone Fashion: Personalizing Mass Production

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